I
designed
the
logo
along
with
the
brand
book,
including
the
color
palette,
typography
and
graphic
elements.
I
wanted
the
logo
to
be
playful
and
colorful
to
catch
kids’
attention
that
exudes
the
communication
concept.
In
addition,
I
designed
the
reading
pen
and
the
packaging
for
the
book
collection.