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The

client

is

a

children's

book

publisher.

They

created

a

collection

of

books

that

help

kids

that

live

in

Canada

and

the

US

to

learn

Urdu

with

the

aim

for

them

to

maintain

their

cultural

heritage.

When

they

contacted

me,

they

had

chosen

a

new

name

and

needed

a

fresh

image

for

the

brand

as

well.

I

designed

the

logo

along

with

the

brand

book,

including

the

color

palette,

typography

and

graphic

elements.

I

wanted

the

logo

to

be

playful

and

colorful

to

catch

kids’

attention

that

exudes

the

communication

concept.

In

addition,

I

designed

the

reading

pen

and

the

packaging

for

the

book

collection.

In

preparation

for

the

launch,

I

designed

a

www.launchood.com

page

layout

that

was

used

for

a

successful

crowdfunding

campaign

that

has

resulted

in

more

than

500

parents

trusting

the

brand

with

pre-orders

exceeding

$50,000!

This

was

one

of

my

favorite

projects

and

I

am

very

proud

to

have

been

part

of

the

creation

of

it.

Adopting Colifato