Malabra is a store that sells egg white based products.
They relocated the store so took this opportunity to do a rebranding.
The owner is the chef who created these delectable recipes and is behind every detail so I wanted her to be the main focus of the brand.
I wanted the logo to show how these wonderful and unique ideas originated from her imagination. I made the typography accompany the illustration which coexists with the idea of the creative movement.
To find the right style, I initially worked on a moodboard with the owner who provided her references. She had already decided that the predominant color should be black.